WHAT TV AND MOVIES CAN TEACH US ABOUT STORYTELLING FOR BUSINESS
When we sit down to watch a movie or settle down to get stuck into a TV series we are expecting a good story. Sometimes we’re left disappointed. The story is terrible, the plot is all wrong and we’ve lost all interest 20 minutes in. But what about those great movies and TV shows that keep us gripped? They tell amazing stories in amazing ways. That’s what keeps us watching. So, what can we learn from them?
I love a good story and am always looking for story inspiration. I’ve picked out some top tips from TV and film that you can use when telling a story for your business.
Use visuals
When it comes to taking advice from films and TV series using visuals may seem like an obvious piece of advice. But it is important to remind businesses that using visuals in their storytelling helps resonate with your audience.
When telling stories for your business, both your brand story and in your marketing and communication efforts, video and images from your company should always be used.
Instead of writing a 2,000-word feature detailing the story of your company on your website why not shoot a video? A two-minute-long video will resonate more with your audience, they will immediately see who you are, what you stand for and what the company is about.
A good visual will help hook an audience onto your story and keeping them wanting more
Follow the three-act structure
When it comes to storytelling every great story follows a structure.
When you think about your favourite TV series you will begin to notice that every episode follows the same structure. It is what keeps you watching and keeps us coming back from more. It is also what makes bad TV shows so entertaining. The worst reality shows have high audience figures because they follow a structure that gets people hooked.
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Follow the three-act structure
When it comes to storytelling every great story follows a structure.
When you think about your favourite TV series you will begin to notice that every episode follows the same structure. It is what keeps you watching and keeps us coming back from more. It is also what makes bad TV shows so entertaining. The worst reality shows have high audience figures because they follow a structure that gets people hooked.